IMC Plan Outline on lululemon
Submit a detailed outline of your IMC Plan. The outline should cover the following sections:
- Situation Analysis
- SWOT Analysis
- Marketing Objectives
- Marketing Tactics
- Media Plan
- Implementation
- Evaluation of Performance
(IMC Plan Outline on lululemon)
Solution Preview
Lululemon is an athletic apparel company whose products are inspired by Yoga. The company’s headquarters are located in Vancouver, British Columbia, Canada. The company produces a clothing line besides running international clothing stores. Some of the sports…
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