Integrated marketing communication
students will develop an integrated marketing communications for an existing organization. Students will interview an executive at the organization and ask them the prepared questions which are attached. Students must submit the questions and responses in a Word document and include a summary of what they learned as a result of the interview and what they believe the organization should do to address their communication challenges.
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What is your greatest challenge as an organization: the greatest challenge as an organization has been penetrating our products into overseas markets especially in the developing nations. This comes as a result of the prices of our products which is sligh….
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