Discuss this notion from your own point of view.

Read the article and answer the following questions

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1- To which extent do you agree with the author’s view in terms of leaders’ critical role in reinforcing the quality culture and gaining its payback on companies` operations? Clarify your thoughts with acceptable reasons. (Marks 2 )

2- The author indicates the importance of using appropriate language among quality professionals and business management. Discuss this notion from your own point of view. (Marks -1.5)

3- Explain how do leaders and quality professionals can ease the process of changing the corporate culture and emphasize that quality is everyone`s job? (Marks- 1.5)

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Discuss this notion from your own point of view.

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