Business Research Methods
PART 1
Assignment 4
Distinguish between the following:
a administrative and classification questions
b Screen and buffer questions.
c Introduction and transition.
d Rapport and social desirability bias.
Distinguish between:
A. Coding scheme and recoding
B. Bar chart and histogram
C. DK response and missing data
D. Listwise deletion and pairwise deletion
PART 2
Week 6 Project
After reading chapters 15 & 16, answer the following questions.
The day before your presentation, you are suffering from a pounding heart, a slight tremor in your hands, and stomach problems. What specific measures can you take to build your confidence and reduce performance anxiety?
Your class team in research methods has completed a field project for a financial institution on branch location effectiveness. What questions about audience analysis should you answer as you plan your presentation?
You are preparing to give a research presentation about the effectiveness of Toyota’s advertising to restore public confidence in the wake of their delays in solving the accelerator pedal malfunction and antilock braking problems for high-tech hybrid vehicles. Which of the patterns of organization would be appropriate for your purpose? Why?
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