Favorite Brand Mind Map

Select a brand that you like and has product(s) you use (or wish you could use). What do you think of when you think of the brand and products? Build a mind map of the brand. This mind map should include ideas, feelings, personality and description words for the brand. What was captured in your mind map that is not captured in the brand’s current slogan or mantra? What is missing in your mindmap that the company is trying to communicate in its slogan? Are they similar? Why or why not?

Submit your mind map and comparison. Including your mind map, this assignment should be no longer than two pages.

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Coca-cola

The coca cola company has sold beverages globally since the turn of the twentieth century. Coca-cola is a brand name for a company while it is also the marketing name for the cola flavored soft drink sold by the company. The range of products sold through the brand coca cola includes Fanta, Sprite, Stoney, and Krest. The product range varies with regions while some products do not trade in some places in the globe. The company is separated into bottling companies for areas across the world which are responsible for importing the concentrates and diluting before packaging them for distribution in the regions.

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