How Macro-Environmental Forces are Impacting Billion Dollar Brands
Every company operates in a macroenvironment where external forces shape the
opportunities and threats for the organization. Even dominant organizations are
vulnerable to external forces that are out of their control. The macro-environmental
forces include:
- Demographic
- Economic
- Natural
- Technological
- Political
- Cultural
Instructions:
This assignment is centered on looking at iconic brands and explaining how external
forces impact these brands. Here are the details of the project:
- Select 3 brands from the following list:
- Apple
- Amazon
- Netflix
- DoorDash
- Target
- Coca-Cola
- Microsoft
- Tesla
- Nike
- Create a PowerPoint slide for each of the brands you selected (1 slide for each
brand) describing how these external forces can potentially impact the brand.
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Can any of the forces have a positive impact on each of the brands (think of how
the pandemic has positively impacted GrubHub!)?
Key elements of the presentation will include:
- PowerPoint deck with three (3) slides – One (1) slide for each brand you
select from the list above. - Full-screen images – Each slide should have an image that fills the page
edge-to-edge and captures the theme/content. Please limit the superimposed
text to no more than eight (8) words per slide. - Include a full set of supporting notes in the Notes section of each slide. This is
where you will support your thoughts and ideas by using specific statistics,
data, and supporting information. - Please refer to the “Readings and Resources” section of the class
for a full video on how to add notes to your PowerPoint
presentation.
Requirements: - The PowerPoint should be 3 slides excluding a Reference Page.
- Complete, supporting notes representing each slide.
- Include full-screen images for each slide.
- Be sure to include your name and email on the bottom of each slide.
- Include at least one resource referring to specific data/information.
- Proper college-level grammar is required. APA format, including any in-text
citations.
Answer preview for How Macro-Environmental Forces are Impacting Billion Dollar Brands
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