A Strategic Marketing
Draft 1 of your Marketing Plan is due this week. For assignment details and the grading rubric, please review the Course Project Overview in the Introduction & Resources Module, and contact your instructor if you have any questions.
When submitting, pls do not forget to attach:
Title Page with your Name and Project Title,
Table of Contents (so far from Draft 1 outline),
Introduction (problem-solution statement later redeveloped into the Executive Summary)
References (so far)
Bibliography (so far)
Draft 1
Demographic,
Economic,
Natural,
Technological,
Political, and
Cultural
Need Recognition,
Information search,
Evaluation of alternatives,
Purchase decision, and
Post purchase behavior
Answer preview for A Strategic Marketing
APA
1500 Words