Target Market Analysis paper

Describe the target market for the new product. i. What is your company’s target market? What is the demographic, psychographic, and geographic breakdown of your target market? ii. What are the wants and needs of this target market? Why would the product either appeal to their wants or satisfy their needs?

hi i have attached the template that needs to be followed to write paper. This analysis should focus on the new product the pet supply company is selling, not the company itself. It should provide information about the demographic (age, marital status, education, income, etc.), geographic (physical locations), and psychographic (personality, values, opinions, attitudes, interests, and lifestyles) of the potential target market. Based on this analysis, you will then need to discuss the needs and wants of your target market and how this new product will either appeal to a want or fulfill a need. The product the store will be selling is a new line of dog and cat food.

Solution Preview

Pet Tenders Inc. recently developed a new leash design intended to appeal to the market that often wishes to customize their dog products. Consequently, the next step following the product’s development is an analysis of the market to determine aspects such as pricing and choice of advertising approach based on consumer interest (Najafi-Tavani, Sharifi, & Najafi-Tavani, 2016). The analysis herein provides an ideal view of the market conditions based on which it would then be possible to determine the best approaches using which to get the product to the market.

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