discussion board

discussion board

For this discussion board, focus on discussing the overall concept of product differentiation. It is a broad topic and a very important one for this class

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The concept of product differentiation is mainly used in economics and marketing. For a product to compete with other products in the market, one has to differentiate the product from the others thus bringing the element of uniqueness. Simply, the concept of product differentiation can be defined as the process that displays case the differences that exist between products with the main aim and goal of making the products more attractive that’s creating a competitive edge. Apparently, Companies ensure that they remain viable and competitive through adopting various unique techniques and production of products and services that are different from other products in the market. For instance, product differentiation can simply entail packaging of goods and products in a manner unique and different from how other Companies are doing it. Additionally, the Company may come up with new functional features or new advertising campaigns and other types of sale promotions that will help market the product.

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