MKT334 assignment
I have an assignment due soon. marketing subject so I’m gonna need an expert in MARKETING.
PLEASE READ THE ATTACHMENTS VERY CAREFULLY TO UNDERSTAND THE ASSIGNMENT
Consumer Decision Making
The high-cost product that I identified for the decision-making process is the iPhone X model that was recently launched into the market by Apple.
Need Recognition – The need for the product is because the product would allow me to enjoy the new capabilities that have been included in the new model by Apple. It would also lead to self-actualization and increased self-esteem since it is a high-end product.
Information Search – Information about the iPhone X can be found on many online platforms that discuss some of the new capabilities that are included in the gadget. Public sources such as adverts and magazines can also generate a lot of information about the product,
Alternative Evaluation – Some of the alternatives apart from the iPhone X include the Samsung Galaxy S8, the HTC U11, and the LG V30.