Multicultural Marketing and Retailers.

Read the following article’s on Multicultural Marketing and Retailers.

Write a paper on Why do you think it is important for retailers to cater to a more diverse consumer base. 2 pages

Think of the following questions when writing your paper.

-Where are the opportunities?

-What retailers/brands are doing a great job at it?

-Who are they targeting?

-How do they cater to that segment? -Through product, pricing, advertising, language?

-Does the company “Footlocker” cater to a multicultural segment? If so how?

https://www.forbes.com/sites/isaacmizrahi/2018/12/04/cmos-when-it-comes-to-multicultural-marketing-doing-nothing-has-a-cost/#569973593b8f

https://www.restaurantbusinessonline.com/consumer-trends/6-chains-winning-hispanic-families#page=0

https://www.nbcnews.com/news/latino/latinas-are-becoming-one-retail-industry-s-most-powerful-consumers-n378086

https://www.forbes.com/sites/isaacmizrahi/2018/09/04/time-to-add-hispanic-marketing-to-your-shopping-cart/#43b2906f23fa

https://www.forbes.com/sites/barbarathau/2018/04/17/target-aims-at-unmet-beauty-needs-of-women-of-color-with-150-products-from-multicultural-founders/#48c149912413

Solution Preview

Multicultural Marketing and Retailers

Marketing is a profoundly important aspect of growing an organization’s sales when it comes to getting a retail company to gain better profit margins and a better market share. The entrepreneurial side of business continues to form an important factor in advancing the value of business. One of the most outstanding opportunities has to do with marketing to multicultural consumers and consumers of different age demographic groups and there are several examples that prove the strategies to prove it worthwhile. Mizrahi, (2018) particularly points at the Hispanic market as one of the most viable markets considering the increased growth of Hispanic spending over 2017 that reached 1% contrary to 2016 when the spending had only increased by 0.3%.

(783 words)