Short Paper: Social Media

Instructions

How can social media be used to connect public figures, organizations, and products with exactly the right audience? For this short paper assignment, choose an entity (a public figure, group, company, program, or product) that interests you and take a critical look at how social media is being used to get the right message across to just the right people. You will also have a chance to exercise the APA formatting skills you practiced in the first module while you are applying what you have been learning about social media.

Specifically, the following critical elements must be addressed:

 Examine social media for making connection with a target audience.

 Evaluate the role of social media for networking. Rubric

Guidelines for Submission: Your paper must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one-inch margins, and at least three sources cited in APA format. It should be submitted with an APA title page and reference page to build your brand as a communications professional who utilizes information only from reliable scholarly sources.

TOPIC: KYLIE JENNER COSEMETICS AND SOCIAL MEDIA

Source: https://www-sciencedirect-com.ezproxy.snhu.edu/science/article/pii/S0969698919300128?

Source: Marketing Kayla

Source: Marketing Kayla 2

Source: Marketing Kayla 3

The Book: Introduction to Mass Communication: Media Literacy and Culture CHAPTER 10

McGraw Hill Education McGraw-Hill Learning Soln.

Tenth Edition 2019

MBS Direct SKU #: 2164212

Here are some extra sources:

http://bi.galegroup.com.ezproxy.snhu.edu/global/ar…

Sources the teacher provided:

https://www.ted.com/talks/alexis_ohanian_how_to_ma…

https://www.pewinternet.org/2018/03/01/social-medi…

https://www.pewinternet.org/fact-sheet/social-medi…

I have also uploaded the guidelines and rubric / and an apa guide if you need!

Let me know if you have any questions!

20190611161321com_500_short_paper_guidelines_and_rubric_kayla

20190611161321apa_page_formatting_guide_kayla

20190611161139marketing_kayla_3

20190611161139marketing_kayla

Solution Preview

Kylie Jenner Cosmetics and Social Media
Social media in contemporary society has evolved to the extent of being a critical tool of communication for individuals as well as organizations. In particular, the application of social media in modern day society transcends social communication to include passing of messages intended to achieve a particular business-oriented perspective. Consequently, while it previously only received the attention with the primary intent of understanding the use and ways through which individuals could maximize their access to social media to improve interpersonal communication, recent literature related to social media primarily focuses on the use of the tool from a business perspective. In particular, business primarily involves a company getting to reach a broad range of consumers over the possibility of selling them a particular product.

(919 words)