a question about marketing

Global Marketing

Case: “Hong Kong Disneyland: Chinese Tourists’ Behavior and Disneyland’s Internationalization Strategy.” Textbook P.280-285

Instruction: Read the Case thoroughly ( I will show you pictures which p. 280-285), and Analyze the Hong Kong Disneyland Case by Answering the following Question in a double space. Do visit www.hongkongdisneyland.com – for more information about the company. Read also the textbook chapter 7 “Entering Global Markets” pp. 247-290 before your answer the Case Question ( I also will give u the chapter pictures).

Note: Organize your paper by first stating the question, then present your answer under the question.

Question: discuss, in detail, the appropriate international competitive product/service strategy for Hong Kong Disneyland. (2-3 pages). Remember, your answer to this question should provide solutions to possibly, all Hong Kong Disneyland’s Problems.

Note: DO NOT COPY information from the company’s website!!!!! Creatively, develop your own answer to the case question!!!

Solution Preview

Discuss, in detail, the appropriate international competitive product/service strategy for Hong Kong Disneyland.
The case study provided in the textbook shows some factors which led to woes that were being experienced by Hong Kong Disneyland. The case study also indicates that various aspects had not been considered by the parent company, Walt Disney Company when the company was considering building a third Disneyland outside of the United States of America.

(980 words)