113(5). write 600 words case analysis.

write 600 words case analysis. please read the requirement very carefully. everything has to be from the given case, no external sources are allowed.

Please note that all the work has to be original!!!! The previous tutor copied all paragraph for this task. This is my last chance. Any plagiarism is not allowed.

2018041405412420180409015200montreaux_chocolate_usa

2018041405412520180409015202case_analysis_format

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Key problem/challenge facing the firm
The main problem that the company was facing is whether they should change the brand of the chocolates. The people in the United States were used to the Apolo brands and not the Montreaux brand. The question was whether the consumers could identify with the new brand in case they changed it. Would they also have to spend extra when marketing a product that they had not manufactured before? The company, therefore, had to decide on a brand. The other issue is to do with the packaging of the chocolates.

(622 words)