1 pager for Marketing claass

I need at least one page written about the distribution strategy of Amazon. Below are some questions that need to be answered. Not all qestions have to be answered. Please make sure to cite all references.

Distribution Strategy

Discuss your channel-structure strategy, including channel length and types of intermediaries.

Discuss your distribution scope strategy. Local? Regional? National? International?

Discuss your use of a multiple-channel distribution strategy.

How will you determine the number of intermediaries to use, and the responsibilities of

channel members?

How might product life cycle stage influence your decision to modify channel

arrangements?

Do or could you use multiple channels of distribution?

Discuss possible examples of channel conflict, their causes, and how you will manage

them.

What legal or ethical issues might arise regarding your channel relations?

Solution Preview

Amazon was created back in 1994 where the company was first an online bookstore. The next one year managed to reshape the companies with profit generating as years went on. However, in the early 2000s, the company took a downturn experiencing loss for the first time.

(530 words)