marketing and media

marketing and media

Textbook(s)

Tuten, T.L., & Solomon, M.R. (2015). Social Media Marketing. Thousand Oaks, CA: Sage

For question 1 and 2 must use 2 Scholarly references, word count for 1 and 2 is (250 Words) Must use correct grammar and english.

1. How do social media enable user participation and sharing of content on various platforms?

2. Why is the concept of engagement the main objective of organizations using social media marketing? As a social media director of your organization, what various means of engaging customers and potential customers on social media will you recommend to your organization?

Solution Preview

1.      Social media refers to the lots of applications which support the making of content which is generated by users. This includes; blogs, videos, wikis, short messages and updates like twitter or facebook and interactions with applications on WebPages or mobile devices. These platforms are not too old as they roughly a decade past but they have become already essential tools of education or communication.

(369 words)