Sales Management Practices, communications homework help

Part A: Fully describe three (3) measures for assessing the effectiveness of a sales force as a whole. Explain why they are important, what they determine, and how sales managers apply these criteria to sales force performance evaluations.

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These are some of the ways for assessing the effectiveness of a sales force as a whole. One way is through the use of customer verifiers. Most sales representatives’ activity metrics usually do not go for long. Just because a sales representative met with a potential customer or sent a couple of proposals does not show anything about the quality of the meeting or whether

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