Read Case 6-3 “Eli Lilly in India” and Complete

Read Case 6-3 “Eli Lilly in India” and Complete

Read Case 6-3 “Eli Lilly in India”.

*Using concepts, theories, and terms from the corresponding Chapter discuss the following:

1. The company background, the current situation and any competitive issues;

2. The potential choices and opportunities going forward.

3. Question: What would happen to the JV, how would it change things, if Eli Lilly had decided to stay in “generics”?

Your paper should include a brief executive summary, 900-1200 (3-4 pages), and a recommended course of action.

Solution Preview

ELI LILLY IN INDIA – RETHINKING JOINT VENTURE STRATEGY

Introduction

India, a developing country, was characterized by low GDP and especially the healthcare accounted for a small percentage in the country’s GDP. However, this changed when an international joint venture company was formed. The joint venture consisted of two major companies, Eli Lilly from the United States and Ranbaxy from India.

(1,211 words)