Aetna Target Marketing for LGBT Community

Aetna Target Marketing for LGBT Community

Select a company in the health care industry that operates in Florida.

Research a recent marketing campaign executed by the company, and address the following:

• Explain the target market and the objective of the marketing campaign. Analyze the elements of the campaign based on the 4 Ps of marketing (product, price, placement, promotion). Evaluate the plan’s effectiveness. Recommend 2 additional marketing actions that would supplement the company’s existing campaign.

NOTE: You need to support your work with at least 4 academic or professional peer­reviewed sources that were published within the past 5 years.

Solution Preview

Aetna is the third largest health insurance company in the United States that provides its consumers with direct healthcare insurance plans. The healthcare company operates in Florida with the sole purpose of providing its client’s insurance…

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