Marketing Proposal – Santa Fe Grill – Part B
Marketing Proposal – Santa Fe Grill: Each week students will be adding new components to the ongoing case study. A breakdown of the work due each week follows:
1. Change Matrix for Week 1 (attached). Once I get the feedback from the instructor, I will provide it here and you can complete the Change Matrix.
2. Adding to Part A of the Marketing Proposal for Santa Fe Grill. This is Part B:
Part B:
Research Methodology including
Descriptive variables
Design of hypothesis (HO and HA)
20190709182257marketing_proposal_week_1
Solution Preview
Santa Fe Grill was founded by two roommates about a year and a half ago. The need for self-employment inspired the restaurant idea. The founders first came up with the plan based on what they had learned in an entrepreneurial class. The plan demographics had to be implemented in Dallas. However, the restaurant did not achieve an optimal outcome causing the owners to opt for marketing research.
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