week 4 disscution

week 4 disscution

Identify and explain the 3 branding options a marketer can use when entering the international marketplace. Give one example for each.

references

internet sources and Lamb, C. W., Hair, J. F., McDaniel, C. (20180125). MKTG, 12th Edition. VitalSource Bookshelf version.

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Branding Options
There are different branding options a company can use when entering the international marketplace. When selecting the best branding option to enter foreign markets, companies try to consider factors such as marketing costs, tariff rates, and transportations (Lamb, Hair, & McDaniel, 2015).

(347 words)