Answer Question

Answer Question

You are the marketing manager for the Bowflex Series 7 treadmills. You believe the product appeals to both men and women. As you develop the marketing strategy, what differences might you consider in the product based on whether a man or woman is buying? What about the marketing communications (message, choice of media)?

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Discussion
As the marketing manager for the Bowflex Series 7 treadmills, several considerations need to be made depending on whether it is a man or a woman who is purchasing the product. Such considerations need to be made even though the product is appealing to both men and women.

(305 words)