Deli Depot Case Study

Case Study: Marketing Research in Action DELI DEPOT (p. 267)

Paper Requirements:
1. Use a properly formatted title page.
2. Use the Deli Depot Data Set (attached).
3. Write out each question and answer the three questions listed below.
4. Include supporting graphs and tables.
5. Provide a brief discussion on the significance or value of each discovery. In other words, how can a marketing manager use this information to develop new marketing strategies?

Answer the following three questions:

1. Should the Deli Depot questionnaire have screening questions?

2. Run a frequency count on Variable X3-Competent Employees. Do the customer perceive employees to be competent? Be sure to support your answer.

3. Consider the guidelines on questionnaire design you learned in Ch. 8. How would you improve the Deli Depot questionnaire?

4 – 4e_Deli Depot_Ch 10_final.sav
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Deli Depot Case Study

Question 1. Should the Deli Depot questionnaire have screening questions?

Well-designed questionnaires are the most important parts in a survey. The purpose of the questionnaire is to enable the researcher achieve the desired objectives. The researcher’s questionnaire will include, explanatory questions, formal standardized questions and open ended questions.

(860 words)