Marketing 310
Explain how relationship selling is related to the marketing concept.
Reference:
Lamb, C. W., Hair, J. F., & McDaniel, C. (2013). Marketing. Mason, OH: South
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Marketing 310
Members of the marketing team need to understand the relationship between selling and the marketing concept to be successful in the department. The selling concept only aims at ensuring that the products and services of the company are converted into sales revenue.
(229 words)