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Answer question

You are the marketing manager for Xanedu responsible for new-product development. Recently, your technology development department created a new software application that enables students to learn marketing management more effectively. Take the product through the new-product development process. What would you need to know to make a expansion decision for the product?

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Discussion
As the marketing manager for Xanedu, I am responsible for the development of new products for the market. The company provides publishing solutions to more than 1,200 institutions with the goal of providing a transformative learning experience for everyone.

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