Case Study Assignment

Please read:

Netflix: The Public Relations Box Office Flop. Seijts, Jana; Bigus, Paul. Case No. 9B12M049. Published 4/24/2012, Revised 4/24/2012. Richard Ivey School of Business, 2011

Instructions:

-Summary of Case Study- 2 pages.

-Recommendations on how the issue could have been managed differently- 2 pages

Case study assignment should be a total of 4 pages and have at least one reference.

20190811225038netflix_case_study

Solution Preview

Case Study
Summary
Netflix is one of the largest DVD rental services company in the world. The company was founded in 1997 by Marc Randolph and Reed Hastings. They developed the company to offer better services for people who desired to rent movies and films without the hassle that was present in the industry at the time. Over the years, the company expanded, and the advent of the internet meant that it gradually moved from renting movies to providing online streaming services for films and television shows.

(1,144 words)