Respond to question regarding Marketing Excellence on Apple

See attached and read:

“Marketing Excellence: Apple,” on pages 457-458 of your textbook. Apple’s product launches over the past decade have been monumental. What makes the company so good at innovation? Is anyone comparable to Apple in this respect?

Text Book

Marketing Management

Philip Kotler & Kevin Lane Keller, 2016
Pearson
ISBN.13: 978-0-133-85646-0

20190912200026doc04360720190912114607

Solution Preview

Innovation at Apple
The level of innovation in business significantly influences the chances that the firm would be in a position to keep the customer’s loyal, in essence ensuring the continuous increase in market share. According to research, innovation forms one of the most critical measures in business with the potential to increase the period spent within the exponentialgrowth stage of the business cycle (Johnson, Christensen, &Kagermann, 2008).

(870 words)