Read Attached and respond to question below.
Read attached Marketing Excellence and respond:
“Marketing Excellence: Coca-Cola,” on pages 610-611. Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful?
Here is the text book information.
Marketing Management
Philip Kotler & Kevin Lane Keller, 2016
Pearson
ISBN.13: 978-0-133-85646-0
Solution Preview
Coca Cola’s Marketing Excellence
The primary endeavor of any marketing objective for any one particular firm is always the acquisition of a sizeable market share, and consequent maintenance of the market to the extent of fending off any potential competition. Coca Cola has managed to acquire and maintain a significant market share in the contemporary non-alcoholic drinks market by investment in ideal marketing methods.
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