8-2 Homework: Signify
Please read the company profile (https://www.bloomberg.com/profile/company/1358158D…) on Signify (https://www.signify.com/en-us) (formerly Philips Lighting North America). Use four outside resources to research the company.
Use quantitative tools and techniques in the analysis of marketing and sales data on Signify brand’s position, presence, and exposure in the market.
Discuss your analysis on Signify, based on your research. How is the company doing in comparison to its competitors? What is the current situation of the brand’s positioning and profitability? What are your recommendations for the company’s future marketing department and re-branding efforts?
For additional details, please refer to the Homework Guidelines and Rubric document.
Use of three sources, 2 pages double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA format.
Here are a few things my professor is looking for in addition to the rubric and some extra resources:
Analysis of the Company/Company Profile: Provide an analysis of the current state of the selected organizations, including background information. Analyze the company, the competitive and industry background, the consumer background for this company, and anything else that you would feel is important context.
Application of Metrics and Calculations: Use the applicable marketing metrics to calculate the necessary information for your recommendations. Collect data preferably from https://app-avention-com.ezproxy.snhu.edu/loggedOut
Markteing Strategies and Recommendations: Once you have all the metrics, use the data to formulate recommendations. You should be able to share the recommendation, the reason why and the data or metrics used to inform your decision. What marketing strategies would you recommend for this company?
Scholarly resources can be found at https://eds-b-ebscohost-com.ezproxy.snhu.edu/eds/resultsadvanced?vid=4&sid=a9dd02e0-3507-4bbe-8635-afeccbdbb800%40pdc-v-sessmgr06&bquery=shoprite+supermarket&bdata=JmNsaTA9UlYmY2x2MD1ZJnR5cGU9MSZzZWFyY2hNb2RlPUFuZCZzaXRlPWVkcy1saXZlJnNjb3BlPXNpdGU%3d
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Company Profile
Analysis of the Company/ Company Profile
Phillips lighting is a company that produces electricity bulbs and is located in New Jersey in the suburbs of Somerset. Founded in 1890 by Gerrard Phillips, the company majored in light bulbs. The company became the leading producer of incandescent light bulbs in the global. Phillips bulbs were produced for both industrial and home use (Farris, Gatto, & Harvey).
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