Week 6 Discussion Board

Week 6 Discussion Board

In this week’s discussion board post, students will be required to complete discussion board activities responding to case studies at the end of Chapter 9: “Marketing and Advertising,” and Chapter 10: “Environmental Stewardship” in the Rea textbook. The posts shall include one initial response followed by two replies to the initial responses of other students in the course but on different case studies other than the one chosen in the student’s initial response.

1. Initial post: Choose one case study from the end of the assigned reading for each week in the Rea text and produce a 250 word essay in APA format completely answering the questions and reflecting on the material. The initial response must be supported by a minimum number of 1 academic sources not included in the class materials. Successful discussion posts will demonstrate organization, command of the subject matter, and logical critiques/analysis and address all of the components in the below grading rubric.

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Case 9.1: Diamonds are Forever

The Two Months’ Salary Rule is evidencethat the promoterscreate new needs by manipulatinghumandiffidence. This is because there is no correlation between the price of the wedding rule and the magnitude of love that a person has to his bride, this is nothing but a notion that has been established by the marketers

(340 words)