Case Study 7

Please read the attached case study very carefully and answer all five questions in a brief and concise (~one page) essay. It is not important whether you format the assignment double- or single-spaced, however, please make sure to answer all questions in enough detail, and make very clear which part of the assignment answers which questions (for example by using appropriate headlines).

How might the use of atypical models have helped Gaultier’s success?
Why might the torso-shaped bottles have been so successful?
Why do women buy perfume for men?
What needs are served by buying fashion items?
What effect might his appearances on Eurotrash have had on his customers?

20191018044744sethna_blythe_casestudy07

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The use of atypical models
The use of atypical model by jean Paul Gaulitier contributed to his success by making diversity and inclusion the integral part of his design philosophy. The use of atypical models enabled him to get the public praise. It is because of this diversity philosophy that Hermes hired him as the creative director.

(309 words)