Case Study – Mastercard Global Content Marketing

Case Study – Mastercard Global Content Marketing

Watch the video. You may need to tap/click the Play button to begin the video.

Then, answer the question; why was it important for Mastercard to reach their clients in their native language?

Any outside sources used to support your view should be cited in APA format (Links to an external site.).

2- 3 pages.

Solution Preview

Case Study
MasterCard Global Content Marketing
The assigned video delves into the global content marketing strategy that is being pursued by MasterCard as it aims to increase its dominance in the global market place. In the recent past, MasterCard has created a position of Vice President of Content Marketing Strategy.

(600 words)