Strategic Communication

Strategic Communication

After reading the textbook assignment and module resources, create an initial post based upon this scenario:

You are the top salesperson for XYZ Company and have unknowingly sold faulty products to 15 customers. Are there contextual or environmental factors that might affect the delivery of your message? Which channel and medium of communication would you select for dealing with this problem and why? Would you utilize more than one channel? If so, in what order would you share the information?

ONE TO TWO PARAGRAPHS

Textbook: Managerial communication: Strategies and applications. Hynes & Veltsos 2019

Article: Crisis Communications: Managing Corporate Reputation in the Court of Public Opinion

Article: Friday Five: Make It or Break It—How to Respond to a Crisis

Article: Dolce & Gabbana Respond to Backlash Over Their Remarks About Gay Families: Article

Video: BP’s PR Offensive

Video: BP Gulf Communication

Webpage: Apple’s Response to iCloud/iPhone Celebrity Photo Hacking Scenario

APA STYLE

GUIDELINES ATTACHED

 

 

Solution Preview

Communicating Recall

In some cases, the measures in place to ensure efficiency in production may result in less than acceptable results o the extent that the firm may need to engage in additional communication to address issues associated with faulty products getting to the market.

(363 words)

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