case study snd paper marketing 410

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/black-friday-2018-consumers-are-eager-more-digital-and-willing-to-spend

MKT 410 – CASE STUDY

Based on the provided article, and additional research conducted by you on Black Friday & Cyber Monday sales, marketing strategies, and consumer trends, answer the following questions:

For marketers, what additional value (besides surge in sales) do those two days provide to researchers? List and discuss at least two (or more) in your answer.
How do consumer behaviors/trends differ between Black Friday sales, and Cyber Monday sales? How are they becoming similar? List and discuss.
Consumers are making both calculated (‘surgical’) shopping decisions, but also spontaneous (‘impulsive’) decisions. Which of the two is rising, and why?
Do Cyber Monday sales outperform Black Friday’s? Why or why not? Explain.
Take two of the 5 marketing strategies discussed in Slide 9, and provide at least one real-life example to each one. Discuss.
4 Pages, Double-spaced, APA format!

Solution Preview

Black Friday and Cyber Monday Opportunities
Question One
Success in business marketing activities depends on how well a particular company grabs the target market’s attention, in addition to giving such consumers a reason not to purchase the products from competitors after creating awareness. Consequently, different firms engage in varied initiatives as a means of getting and retaining customer loyalty, some to the extent of acquiring marginal losses just so they can appeal to the market.

(1,187 words)