Distribution channels

Respond to the following in a minimum of 175 words:

Provide an example of how an international company (such as Unilever or Mondelez International) changes its distribution channels and/or marketing messages based on country.

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Discussion
Distribution Channels
International companies change their distribution channel and marketing messages depending on the country they are based. An example is IKEA. IKEA is a furniture retail company in Europe that was founded in Sweden. IKEA uses different distribution channels and marketing messages when trying to access different markets

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