Write a 500-1,000-word paper describing

Write a 500-1,000-word paper describing

Marketing Plan Strategy
Instructions

As a brand manager, for a product of your choice, develop a strategy for launching the product in a manner most likely to capture the attention of the product’s primary target market.
Write a 500-1,000-word paper describing the product and outlining your strategic approach to marketing this product. Discuss some of the social and ethical issues for this industry and product. Identify strategies for addressing concerns about these issues with the primary target market.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the

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Marketing Plan Strategy

Introduction

The iPhone 11 is an Apple smartphone line, and it uses the iOS operating system. This product accounts for the most substantial proportion of the company’s annual net income and revenue. In late 2019, the company launched one of its newest iPhone 11.  In terms of market capitalization, Apple’s is way ahead compared to other technology giants in the industry like Microsoft.

(808 words)