Strategic Memo

Company Sears

Write a page and half to these questions, read bold font.

Don’t say Sears has good guiding strategic policy or guiding policy.

1. Tell what the company’s basic guiding strategic policy appears to be?

2. Analyze whether the guiding policy appears to be a good?

Information need know: a) Sears guiding strategic policy is to close their stores to avoid losing money, Sears project a strong manly image, offer different products from all types of categories.

b)It’s guiding policy is not good because obviously it’s not working, you can see it from their income statement each year.

Solution Preview

Sears Guiding Strategy

Question One

The primary guiding policy at the company includes a minimization of risk taken by the firm by avoiding unproductive investments. One of the primary sources of motivation for any business has always been the potential to make profits (Dyllick&Muff, 2016).

(563 words)