250 word forum
Answer two of the three forum questions, listed below
1. Distinguish between targeted marketing and mass marketing and explain what led to the rise of each. Ch 5
2. Describe the different market-segmenting strategies companies pursue and why. Ch. 5
3. Think about some of your friends and what you have discovered by visiting their homes. Do they buy different things than you do? If so, why? How might a company distinguish you from them in terms of its targeting? Ch 5
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Marketing Discussion
The Between Targeted Marketing and Mass Marketing
Targeted marketing entails differentiating certain aspects of marketing to suit the needs of specific audiences. Under target marketing, marketers separate customers into distinct categories and develop promotion messages based on the unique desires and expectations of each group. Mass marketing, on the other hand, entails using the same message to promote products to all audiences. Under mass marketing, promoters do not place as many commercials as they can on different media platforms, such as television, radio, and billboards. Mass marketing emerged first and evolved from mass production.
(335 words)