250 word forum
1. How do the product-dominant and service-dominant approaches to marketing differ? Ch. 6
2. What are the four types of consumer offerings? How do they differ from one another? Ch 6
3. Identify two consumer products sold in a grocery store or by a mass merchandiser such as Walmart. Explain the strategies used to introduce each of the products or which strategy you feel will be most successful. Ch. 6 & 7
Solution Preview
How do the product-dominant and service-dominant approaches to marketing differ?
The description of the product dominant is an approach that majorly focuses on a tangible product that a business entity would readily want to introduce to its client base. The description of the product dominant illustrates that it does not include the services nor the prices of a particular product in its comprehensive introduction to the consumer (Vargo & Lusch, 2006). This approach majorly focuses on providing the best available product to the consumers with the main aim of customer satisfaction.
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