750 words essay

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20190202030818essay_mass_customization_2019s

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A customized product is one which gives the client a chance to contribute on the final aesthetic designs of a product. The manufacturer provides the client through a customizing website with the basic models of their products. The client then has the options of choosing from a range of the available modifications (Ming Zhang, 2019). These alterations in the basic design include custom color schemes, additional features, custom interior finishes, essential feature design change like the type of a headlight for car manufacturers and any other modification options which the manufacturing company is willing to provide to their customers (Enrico Sandrin, 2018). These modifications are used as marketing tools and act to attract customers who want to have unique products.

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