A brief narrative
Could you please write a brief narrative (about 200 word each) describing the relevance of each article in the links below:
https://adage.com/article/
https://www.marketingweek.com/
In addition, In a seperate file I want you to write a short introduction about consumer decision process, evaluating of alternatives ( Decision Heuristics : Compensatory and Noncompensatory rules).
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Consumer Decision-making Process
Consumer decision-making process entails five steps that are undergone by consumers when deciding on what product or service to buy. The five steps are need recognition, information search, evaluations of alternatives, purchase and post-purchase behavior. The steps act as a cornerstone for the comprehension and communication between marketers and towards their consumers. However, a consumer does not always involve the five steps in their order through his/her buying process since it largely depends on the type of product,
(258 words)