Ads Analysis

This assignment requires you to locate an ad from the print media (e.g., magazine, newspaper) or television or internet (i.e., a commercial), and to analyze it from the perspective of the topics we studied in class this semester.

LENGTH: Approximately 3-5 pages double-spaced. Please use 12-point font with no smaller than 1-inch margins. If your paper exceeds the page limit, it will not be read past page 5.

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Description of AD

This message came from Metro Detroit Chevy dealers and it was published in Detroit free press, a daily newspaper in Detroit, Michigan State in the United States. The features of the message are that it is simple; it can hold the attention of the reader and has a memorizing value. The nature of appeal for this message is a rational advertising appeal whereby it helps to target a given audience and enable them to value the advertised product.

(1,260 words)