Advertisement Review

Critically evaluate a food- or nutrition-related advertisement. The advertisement can be

from television, magazine, newspaper, or internet. You may use the Internet to research

the product being sold. Be sure to include the following in your paper:

1. How the advertisement attempts to influence food choices.

2. What audience is being targeted?

3. What attributes of the product are emphasized?

4. What mechanism is used to hold your attention?

5. How factual is the information?

6. What is used to lend credibility to advertiser’s claims?

7. What part of the truth remains undisclosed?

8. How effective is the advertisement?

the report should be 2-3 pages of 12-pt double-spaced text with 1”-margins. You must

submit a hardcopy of the report by the due date indicated below. Also include a copy of

the advertisement if it came from a magazine or newspaper.

Solution Preview

The Advertisement “Junk Food, Now Fortified with Vitamins and Minerals” announces donuts that are enriched with vitamins. The ad shows how processed or junk foods can still contain a whole substance in it, the vitamin. It attempts to influence the choice of food that can get people vitamins in a new way that is through processed foods not only in natural foods like fruits. According to the ads features the targeted audiences are kids and their moms.

(656 words)