Does the use of a celebrity affect your purchase decision about a product?

Does the use of a celebrity affect your purchase decision about a product?

Find an advertisement (print or video) with a celebrity spokesperson. Answer the following:

1. Does the use of a celebrity affect your purchase decision about a product?

2. Further explain how celebrity spokespersons may have a negative effect on a consumer’s perception of a product.

Must be at least 100 words.

REQUIREMENTS

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