Answer the Assignment​ Questions

Answer the Assignment​ Questions

Answer the Assignment Questions

class name: business Consumer Behavior.

Using the laddering technique, develop a hierarchical map through “value, benefit and feature” analysis of “iPhone” from three different consumers personalities(introvert, extrovert and ambivert)

20190725020303bus_350_consumer_behavior_laddering_assignment (2)

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Values
(20)Belonging
(21) Accomplishment
(22) Relations
Benefits
(7) Privacy
(8) Quality
(9) Sophistication
Features
(1)Location
(2)Camera
(3) Internet

(193 words)