answer the following two questions for marketing class.

answer the following two questions for marketing class.

1. Are you loyal to any brands? If so, pick one and explain why you believe you are loyal. The reasons you provide should justify your loyalty beyond simply liking it.

2. Now, do you hate any brands that you used to love/be loyal to? (Please don’t say NO. If you really do not hate any brands, ask your friends/relatives about one.) Tell us the story behind your attitude toward this brand. Provide the reason(s) for your disloyalty and tell us what you do (will do) with this brand.

no that’s all

here is just the rubric for this

20190307051422discussionsgradingrubric

Solution Preview

CUSTOMER LOYALTY

Customer loyalty is the consistency of a customer in buying a particular product or service. In this case, customers normally have positive emotional attachments to the product or service. In addition, customer loyalty is usually as a result of the satisfactory elements of the product and their values as perceived by the customer, (Briscoe, 2002). Customer loyalty helps is the key tool for success in businesses mainly because retaining old customers is cheaper than trying to acquire new ones.

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