As campaign
AD Campaign Design:
Design your own ad campaign for a product of your choice using at least two Social Contagion principles from the social contagion lecture. You must be specific on how your ad applies these concepts and why it applies to message described. You should submit either a print ad or storyboard for a video ad, as well as a 250-word description of how your campaign relates to class learnings.
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AD campaign: Share a Coke.
The “share a coke” advertisement is designed to appeal to the masses by creating an appeal to individuals. Primarily, this is enhanced by printing the names on the coke bottles, an emotional appeal that makes the audience to feel good about the product. Often, individuals tend to share experiences that elicit good feelings or makes them feel happy. As such, emotions plays a big portion as to why people share their experiences.
(260 words)