Assignment: International Adv. Trade Shows and Integrated
Read the attached article by George Boykin. Write a two page paper in APA format about Assessing the differences in global and International advertising.
https://smallbusiness.chron.com/difference-global-…
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Discussion
International Adv. Trade Shows and Integrated
The assigned article assesses some of the main differences between global and international advertising. The two are used by multinational companies that want to drive demand for the goods and services that the companies deliver in markets abroad (Boykin, 2017).
(323 words)