Basic Principles of Marketing

Basic Principles of Marketing

Instructions

The purpose of this assignment is for you to identify the basic principles of marketing. You will describe a target market, market segment, and a message, and explain how marketing research contributes to reaching a specific audience.

Principles of Marketing marketing research

20190118040322web_assignment (2)

 

 

Solution Preview

Items to Identify Commercial One Commercial Two
1. Provide a link to each commercial. https://www.youtube.com/watch?v=jxIrmSUJu0s https://www.youtube.com/watch?v=qdPXQLrueRg
2. What product/service is offered in the commercial? Coca-Cola beverage soda Coca-Cola beverage soda
3. What message does the commercial send to the audience? The message sent to the audience is that the drink can energize an individual into having fun even in situations where one misses out on a given occasion or event. The message sent to the audience is that of compassion for people who are often bullied. It also acts as a campaign against bullying among students and people from younger generations.

(434 words)

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