Briefly differentiate Michael Porter’s three generic strategies

I need an essay on the following:

Briefly differentiate Michael Porter’s three generic strategies.

Please cite the following text book.

Modern Management
Samuel C. Certo and S. Trevis Certo, 2015
Pearson
ISBN.13: 978-0-133-85981-2

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Discussion
Differentiate Michael Porter’s Three Generic Strategies
Michael Porter developed three generic strategies that can be used by an organization that wants to develop or pursue various competitive strategies in the marketplace.

(869 words)